29th March 2011
If you are a gym owner, visit an upscale department store to buy a new pair of shoes. You may realize something surprising. Gym owners and managers can learn a lot from a customer-service-centered department store about selling. The way people shop for sh...
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28th March 2011
The best holiday gift fitness club managers receive each year are the “New Years Resolution-makers" who want to lose weight, get healthy, and go to the gym. And like clockwork, on Jan. 2 folks do just that. Unfortunately, by March, the only relationship y...
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21st March 2011
Health club managers have a lot to learn from the tobacco industry. One only needs compare the popularity of cigarette smoking compared to gym membership.
The health club industry is booming. There are more gyms, health clubs, wellness centers, yoga, a...
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